In summer 2011, I began with a blank sheet of paper and a vision: to create a social hidden object game that would redefine the genre. Inspired by Gardens of Time, I sketched out ideas, set the creative direction, and built a talented team of 30 people. Together, we launched Pearl’s Peril worldwide on March 5, 2013—a milestone that shaped Wooga’s future.
Pearl’s Peril was groundbreaking as the first free-to-play hidden object game with weekly episodic content, delivered like a TV series. For 90 consecutive weeks, players received a new chapter featuring:
This innovative approach laid the foundation for Wooga’s Adventure Studio, which I founded after the game’s success.
Step into the glamorous life of Pearl Wallace, whose world turns upside down when her father dies under mysterious circumstances. Inheriting a strange island filled with secrets, Pearl must uncover the truth behind perilous conspiracies. Are you clever enough to solve the mystery?
Want to learn more? Check out my GDC 2015 talk: “In It for the Long Haul: How Wooga Boosts Long-Term Retention” (second half of the video), and visit the Wooga blog, game section, or fan page for insights and updates.

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