Switchcraft is a story driven match 3 game which focusses around Baily who uncovers the mystery around her best friend Lydia who went missing.
The title has more than 1,000 levels (Nov 2021) at its outset, and the narrative is woven in still cutscenes throughout the levels, Chang said. The game is available today on iOS and Android, and it is available in 13 languages. Match-3 games are a crowded category, and so the stakes are high. The idea is going after an underserved segment with the story emphasis. The audience is more female focused, but may also be younger than the usual audience targeted by Wooga’s games.
Switchcraft has fully-realized characters from diverse backgrounds. That’s an attempt to get people involved in the narrative and make the story appeal to wider audiences. The world of Switch craft is also immersive, marrying the narrative with match-3 mechanics.
Match to reveal a rich interactive story where every choice matters! Unlock a beautiful graphic novel, bursting with compelling characters and stories that will hold you under their spell. Coming to haunt your app stores soon.
Witches, your magical Switchcraft adventure is just around the corner! A matching game like no other, with thousands of spellbinding puzzles that unlock a thrilling urban fantasy full of mystery.
Switchcraft is a project i inherited after the restructure of Wooga in 2019. I restructured the team, helped them to define their vision of the game and helped on some features when needed.
Switchcraft has been awarded in less than two months after global launch Best Pick Up & Play in the @GooglePlay Best Of 2021 Awards! Read more about it here.